Hi, my name is Zoe McGhee.
In my current role, I act as a social media strategist for multiple social media managers, as well as a designer/video editor. So my work spans from social strategy decks, quarterly data reports, and pitches, to graphic carousels, social trends, and social reels.
However, prior to this, I managed social accounts for around 4 different organizations/entities, so I can handle it all!
social carousels
These are the carousels that I've created! I really love this way to show information visually without needing a video. I think of it like a brief graphic novel that you can read in 30 seconds on social media. They're also a great way to showcase information that may be hidden or ignored in a simple caption/photo post.
social stories
Here are some stories I posted to various accounts. I believe that stories are an immensely strong visual storytelling tool that combines interactivity with photo and video
social trends
Here are my beloved trend-based videos. I only recently got the go ahead to facilitate producing/editing trends in my current position, but believe me, I'm running with it! I believe that following trends and adapting them to your brand is vital to connecting to your audience in a more casual and fun way. Think of it like a big inside joke we all get to be in on.