Hi, my name is Zoe McGhee.
Technically almost all of the content in my portfolio are things I've created for social media, i.e. carousels, reels, etc. But! I've also put everything here to more easily see my work as a whole.
If you'd like to see more of my videos, click here!
social carousels
These are the carousels that I've created! I really love this way to show information visually without needing a video. I think of it like a brief graphic novel that you can read in 30 seconds on social media. They're also a great way to showcase information that may be hidden or ignored in a simple caption/photo post.
social stories
Here are some stories I posted to various accounts. I believe that stories are an immensely strong visual storytelling tool that combines interactivity with photo and video
social trends
Here are my beloved trend-based videos. I only recently got the go ahead to facilitate producing/editing trends in my current position, but believe me, I'm running with it! I believe that following trends and adapting them to your brand is vital to connecting to your audience in a more casual and fun way. Think of it like a big inside joke we all get to be in on.