Hi, my name is Zoe McGhee.
design
These are some carousels and thumbnails I've created for various social channels over the years! I primarily work in Adobe Illustrator and Photoshop, but also know my way around Canva for localization purposes across different teams who may not have Adobe Suite.
thumbnails
These are thumbnails I've created for Instagram/Facebook reels! I think it's always important to have a good thumbnail for every video that goes on your page so that your grid is cohesive visually and adheres to brand guidelines. Plus it can pull the audience in!
carousels
These are carousels that I've created! I really love this way to show information visually without needing a video. I think of it like a brief graphic novel that you can read in 30 seconds on social media. They're also a great way to showcase information that may be hidden or ignored in a simple caption/photo post.
