experience

February 2025 - Present

Mercy Ships - Global Social Content Specialist

Create video and graphic content for global social media, maintaining a unified brand voice across 15+ offices and 700,000+ followers
Track, analyze, and report on social media metrics to optimize engagement and content strategy
Stay updated on trends to ensure relevant content for diverse international audiences
Manage publishing calendars and analytics tools to ensure consistent, data-driven content distribution

February 2022 - January 2025

Created and curated content for Mercy Ships Canada’s social media channels, maintaining brand consistency and audience relevance
Created video and graphic content for 15+ offices around the world
Managed and engaged a social media audience of 115,000+, fostering community growth and interaction
Boosted engagement by 50% through strategic content planning and platform-specific optimization
Used performance data and audience insights to guide content decisions and improve campaign effectiveness along with spearheading their first paid social campaigns

Led a 10+ person editorial team, overseeing content production
Transitioned the publication from print to digital, streamlining workflows
Managed social media accounts, increasing engagement and promoting content across platforms
Reported on campus news and events, producing accurate and engaging articles
Aligned content strategy across web, newsletter, and social platforms to grow audience reach

May 2021 - December 2021

Managed social media accounts, doubling both follower count and engagement through targeted content strategies.
Curated and wrote content for a weekly newsletter, maintaining consistent tone and audience relevance.
Conducted interviews with local business owners and officials to gather insights for feature stories.
Transcribed interviews and crafted original articles based on firsthand reporting.

December 2019 - February 2022

Consulted with clients to understand brand goals and visual identity needs.
Designed custom logos and promotional posters, delivering clear, impactful visual solutions.

August 2018 - December 2022

Conducted survey calls across Texas to collect public opinion data on political and social issues.
Collected and organized data for clients including The Dallas Morning News and the University of Texas at Tyler’s Political Science Department.

September 2021 - December 2022

Wrote and produced feature and news articles on a range of topics with clarity and journalistic integrity.
Formerly served as Staff Writer and Copy Editor, contributing to content development and editorial quality.
Curated and produced a weekly newsletter, selecting timely content and ensuring consistent voice and formatting.

August 2019 - May 2021

Wrote and produced a range of news and feature articles covering local events, people, and issues.
Conducted interviews with community members and business owners to gather firsthand insights and build compelling stories.

April 2019 - July 2019

Served as Editor-in-Chief of the district magazine, overseeing all editorial and creative direction.
Managed district social media accounts, producing content to engage and grow the online audience.
Produced and edited weekly video content to highlight school events and stories.
Led a team of writers, assigning stories and providing editorial feedback.
Edited and curated written content to ensure clarity, consistency, and journalistic quality.
Designed magazine spreads with a focus on visual storytelling and layout cohesion.
Conducted interviews with students, staff, and faculty to develop feature articles and multimedia content.

August 2018 - May 2019

experience: CV